Advertisements for television networks in movie theatres

In an interesting twist on traditional media norms, the advertisements in te movie theatre that I went to over break were for television and cable networks.  Of course, the tradition was that advertising from television and cable networks drove audience into theatres.  Now it appears as if the audience is being driven back to the networks from whence it came.  Of course in the age of Tivos and DVRs, it makes some sense that DVR-able neworks is looking for a captive audience with no fast-forward button.

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